Strategic Brief
Project Definition:
In this project, we’ve been given a 7 weeks to redesign a commercial website. In the same time, we have to enhance the website to make it more suitable to the theme of their company. I’ve randomly chosen a website which is Pallas. Therefore, the definition is to redesign my client website which is "Pallas",a local leg wear brand to be more interesting and effective to the audience.
Current Site's Analysis & Goals
First of all, the main problem in the website is the color. The green color is too contrast and giving a hard time to focus on the content. Some of the page are not linked together and it is not user friendly. The reason why it is not user friendly is that it can be seen in full size only in Internet Explorer but not in Mozilla Firefox. The arrangement of the content is not consistent and did not follow a grid line. The store location can be better by enhancing the visual of the map.
Client's Analysis:
Background
From my research, their company which is Southern Rubber Works Sdn Bhd based in Penang. Their products are placed in the major shopping complex and mostly can be found in peninsular Malaysia. Their theme for their product is teenage which they introduced canvas shoe to the younger generation. As for canvas shoe, the price of Pallas compare to other brands is much cheaper which make them a good choice for comfortable and affordable brand.
Unique Selling Point
Comfortable and affordable shoes to the customers.
Mission and Vision
Colors their world with different kind of shoes to wear on the different kind of best place.
Short & Long-term Site Goals
Short
Enhancing more visual on the web to make sure that customers would check by often
Long
Building a relationship to the customers through the web by giving out more detail information and events to make the customers stay for their news.
Target Audience:
The primary target will be segment of our database which is male and female. Main target age will be 15 to 30 which is more to young for their introduction of canvas shoe. While the second target will be 30 to 55 the brand also selling various of comfortable shoes that suitable for golden age.
Project Definition:
In this project, we’ve been given a 7 weeks to redesign a commercial website. In the same time, we have to enhance the website to make it more suitable to the theme of their company. I’ve randomly chosen a website which is Pallas. Therefore, the definition is to redesign my client website which is "Pallas",a local leg wear brand to be more interesting and effective to the audience.
Current Site's Analysis & Goals
First of all, the main problem in the website is the color. The green color is too contrast and giving a hard time to focus on the content. Some of the page are not linked together and it is not user friendly. The reason why it is not user friendly is that it can be seen in full size only in Internet Explorer but not in Mozilla Firefox. The arrangement of the content is not consistent and did not follow a grid line. The store location can be better by enhancing the visual of the map.
Client's Analysis:
Background
From my research, their company which is Southern Rubber Works Sdn Bhd based in Penang. Their products are placed in the major shopping complex and mostly can be found in peninsular Malaysia. Their theme for their product is teenage which they introduced canvas shoe to the younger generation. As for canvas shoe, the price of Pallas compare to other brands is much cheaper which make them a good choice for comfortable and affordable brand.
Unique Selling Point
Comfortable and affordable shoes to the customers.
Mission and Vision
Colors their world with different kind of shoes to wear on the different kind of best place.
Short & Long-term Site Goals
Short
Enhancing more visual on the web to make sure that customers would check by often
Long
Building a relationship to the customers through the web by giving out more detail information and events to make the customers stay for their news.
Target Audience:
The primary target will be segment of our database which is male and female. Main target age will be 15 to 30 which is more to young for their introduction of canvas shoe. While the second target will be 30 to 55 the brand also selling various of comfortable shoes that suitable for golden age.
